Welcome to A New Day – a boutique interior design studio founded in London by Andrew Jonathan Griffiths.

The studio was formed with a clear vision: to create thoughtful, uplifting spaces that transform how you live and bring a smile to your face. That philosophy underpins all of our work, focusing on design that endures, not just in style, but in the way it shapes the rhythms of daily life. Recognised by LivingEtc as a “must-watch British design talent” and celebrated as “setting the style agenda for 2025”, we’re proud to work with some of the best craftspeople, suppliers, and collaborators to bring each project to life.

We take on a select number of projects at a time, allowing us to offer the creativity, care, and detail that each commission deserves. From the first concept sketches to the final details on site, our approach is collaborative and meticulous: developing a clear design vision, specifying every element, and managing the journey from idea to reality. The process is as carefully considered as the spaces themselves, balancing imagination with practical detail to create environments that feel effortless to live in and timeless in their appeal.