We believe homes shape lives. That restraint creates clarity. That real materials matter. That joy comes from things being just right.
A New Day is a boutique interior design studio founded in London by Andrew Jonathan Griffiths.
Formed with a single, clear purpose: to create thoughtful spaces that transform how you live and bring a smile to your face. That philosophy underpins everything we do — design that endures not just in style, but in the way it shapes the rhythms of daily life.
Recognised by LivingEtc as a "must-watch British design talent," we work with some of Britain's finest craftspeople, suppliers and collaborators to bring each project to life.
We take on a select number of projects at a time, allowing us to offer the creativity, care and attention each commission deserves. From the first concept to the final detail on site, our approach is fully collaborative: developing a clear vision, specifying every element, and managing the journey from idea to reality. We act as a trusted partner through every stage — navigating complexity, making decisions with confidence, and delivering spaces that feel effortless to live in.
We take on a limited number of projects so each one gets the time, care and attention it deserves. If it feels like we might be right for you, fill out the enquiry form and we’ll take it from there.